Jonathan Ive, Senior VP of Industrial Design at Apple.
Clip from Objectified Film, by Gary Hustwit.
"People shouldn’t really have to think about an object when they are using it. Not having to think about it makes the relationship between a person and an object run more smoothly. Finding ideas in people’s spontaneous behavior and realizing these ideas in design is what Without Thought is about."
"Design, stripped to its essence, can be defined as the human nature to shape and make our environment in ways without precedent in nature, to serve our needs and give meaning to our lives"
"Industrial Design is concerned with all the human aspects of machine-made products and their relationship to people and the environment. The designer is responsible for these products and their impact on society and nature. The designer accounts for the product’s human factors engineering, safety, form, color, maintenance and cost. Industrial design deals with consumer products as well as industrial products. In order to achieve these ends, designers must be involved in four major design and research activities: human behavior, the human-machine interface, the environment, and the product itself. Areas of design investigation include furniture, housewares, appliances, transportation, tools, farm equipment, medical/electronic instruments, human interface, and recreational support equipment."
Dieter Rams. Less and More.
"Physical solution that optimizes the function, value, and appearance of a product or system for the benefit of the user. It includes features such as shape, configuration, pattern, or ornamentation, including any combination of these features."
"We create brand-building innovations by developing conceptual narratives and messages that are communicated through a product’s experience."
Yves Behar, fuseproject
"There’s nothing inherently off-putting about sustainability at all. I challenge you to find someone who is “in favor” of purposely ruining the future. The problem is in helping people become aware of their impacts and connecting their perfectly adequate values to the effects their activities have."
Nathan Shedroff on Sustainability
"No design works unless it embodies ideas that are held common by the people for whom the object is intended."
"What is it, industrial engineering? interior decor? painting? sculpture? sanay3i? no? new type of engineering then? ooh OK, stylist? no! technician? well then what is it? how is that different from graphic design? oooooh ok? so you’re a craftsman? blacksmith? carpenter? C’mon help me out here!!!"
Excerpt from some of many conversations i had with people asking me what exactly is it I do.
"In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service."
Steve Jobs, CEO Apple
